About Us

Founded in 1997 by Pierre Morin, Pierre’s main objective was to change the way people buy vehicles while most dealerships promote their large inventory Pierre promoted his procurement abilities. “Why have a large inventory accumulating interest and rust, in the end you’re simply not competitive or not making money” Pierre developed a buying partnerships that provided him to obtain exactly what the client wanted while providing the customer with a market price that reflected current adjusted market pricing and not six month old pricing.

With it’s core values at heart, Pierre was supported in early days by his wife Jocelyne and soon after by Alexandre and Magalie.

In 2006 P. Morin Automobiles acquired Houle garage a historic building at the heart of Rockland. Following extensive renovation this vibrant building is still home to both sales and service.